What company distributed The Hobbit?
Warner Bros are the company that distributed the movie. Warner Bros is a huge global conglomerate that distributes many of the largest film franchises in the world including the Harry Potter movies and the Pokemon movies.
Having Warner Bros distribute a film is likely to be beneficial for the movie's profit as they are well known for distributing huge blockbusters. For Warner Bros, the movie is certain to make a huge amount of profit, due to it being part of a series with massive following globally.
BBFC Age certificate
The age certificate in the UK was labelled 12A, which means that anyone can see the film, but anyone 12 or under has to be accompanied by an adult. This, along with the December release date, means that there will be more people able to watch the film. Children will be off school and many adults off work for the holiday, meaning that the children will be able to see the movie with their parents. This widens the possible audience greatly.
Global Release
The movie was released globally at around the same time. This means that for the majority, there is no waiting for a movie to be released in their country while it is being shown in other countries. This is beneficial to the success of the movie as this means that less people are likely to pirate the movie instead of waiting for it to be released. It also means that the movie makes much more money in a shorter space of time, which puts the movie higher on the box office chart.
Other distribution techniques
The DVD and Bluray of The Hobbit: Desolation of Smaug is set to be released on the 8th of April, by which time the film will have been released in cinemas worldwide.
